Vet Monopoly
Bringing transparency to veterinary choices across the UK & Ireland.
Key Metrics
We launched our beta on 10 January 2026. So far, we have:
Problem
Pet Owners
- Can't compare vets on price + services + quality in one place.
- Waste time calling around for basics (consult fees, neutering, opening hours, emergency).
- Reviews are scattered, so "best local vet" is guesswork.
Clinics
- Online listings are generic. Good clinics don't show what they offer.
- Pricing info is hard to publish in a standard way, so customers assume "expensive".
- Independents lose attention to groups and ads, not better care.
Why Now
First mover advantage. Competitions and Markets Authority are mandating increased transparency in veterinary market; rollout in mid-2026.
We have collated diverse data sets to create the largest database of veterinary related information ever seen.
Solution
- A ranked, searchable, local-first directory to make choosing a vet easier.
- A standardised service + pricing model so prices can be shown like-for-like (imported + clinic-submitted).
- A ranking system that turns messy signals into a shortlist (reviews + recency + sentiment + services).
- Clinics can claim and improve profiles: add pricing, services, opening hours, contacts, and trust signals.
Monetisation
Marketing Support
- •3,327 clinics are top 3 in their area.
- •Clinics can license our awards quarterly:
Pay Per Lead
- •With 2,044+ leads already delivered, the natural evolution is to charge for them
Other Options
- •Featured inventory and ads
- •Productivity and compliance tools for vets
- •Premium profile management
Platform Structure
Country > County > Town > Clinic
Country
vetsinengland.com
National landing + county index
County
vetsinlancashire.com
Regional hub + town index
Town
lancaster-best-vets
Programmatic local pages on county/country domain
Clinic
lancaster-vets/abbey-vet-clinic
Each clinic has its own unique path
The Opportunity
Tripadvisor for vets – but with standardised services, clear pricing and a clinic-controlled profile.
Like TripAdvisor
TripAdvisor helps you choose a hotel or restaurant. We help you choose a vet.
You search by location, compare options, and see trust signals like reviews and ratings.
The difference: we standardise vet services and pricing, so comparisons are like-for-like. We aggregate the data, and clinics can claim their profile to add pricing, services, and key details.
We both do these things
Market
Use our scenario explorer to understand the potential open to VetMonopoly:
Revenue potential
5% (~282 paying clinics)
£149/month
What's a Lead Worth to a Vet?
- •Regulator data implies ~£365/year per pet-owning household spend on vet and related services.
- •Client relationships commonly last 5–10+ years.
- •That puts a new client at ~£1.8k–£3.7k+ in lifetime revenue (before referrals or additional pets).
Traction
Our early tests demonstrate fast-growing top-of-funnel metrics, with CAC of £0 so far:
Trailing 30D
All Time
SEO Footprint
How We Win
Data Advantage
- • 5,645 clinics, 187 domains; coverage across England.
- • Data integrity: phone, website, reviews, prices; completeness rates improving.
- • Corporate price imports: Medivet, VetPartners, CVS; pricing gap as opportunity.
Distribution Advantage
- • Programmatic local pages: every town and clinic gets a page.
- • Owned domains: country, county, and town-level hubs.
- • 187 TLD's.
Trust + Network Effects
- • Verified profiles: claims, awards, opening hours.
- • Feedback loops: reviews, sentiment, rankings.
- • Clearly labelled sponsorships; no pay-to-rank.
Team, Stack & Cost Base
- •One team member experienced in online marketplaces, media buying and AI development.
- •Technical foundation: Next.js, Prisma, multi-domain architecture.
- •App has running costs of around $200 per month and development costs of $300 per month.
The Round
Raising: £250k (SEIS intended)
Goal: Reach profitability by growing two levers: claimed profiles + pet owner demand
Claimed profiles: total claimed, new claims/month, % of clinics claimed
Pet owner base: organic users, intent clicks, enquiries/month
- 60% Sales & marketing (claimed clinics and test paid pet owner acquisition)
- 25% Product (data expansion and feature build)
- 15% Ops (SEIS/admin, data hygiene)
- • steady month-on-month growth in claimed profiles
- • steady growth in organic users → intent → enquiries
- • paid ARPA covers costs and pushes the business into profit
Platform + distribution already working; this funds targeted conversion + monetisation work, not tech spend.