Vet Monopoly
Bringing transparency to veterinary choices across the UK & Ireland.
Key Metrics
We launched our beta on 10 January 2026. So far, we have:
Problem
Pet Owners
- Can't compare vets on price + services + quality in one place.
- Waste time calling around for basics (consult fees, neutering, opening hours, emergency).
- Reviews are scattered, so "best local vet" is guesswork.
Clinics
- Online listings are generic. Good clinics don't show what they offer.
- Pricing info is hard to publish in a standard way, so customers assume "expensive".
- Independents lose attention to groups and ads, not better care.
Why Now
First mover advantage. The CMA concluded its market investigation on 24 March 2026 — legally binding Orders by September 2026. We already cover 7 of 9 CMA requirements.
We have collated diverse data sets to create the largest database of veterinary related information ever seen.
Solution
- A ranked, searchable, local-first directory to make choosing a vet easier.
- A standardised service + pricing model so prices can be shown like-for-like (imported + clinic-submitted).
- A ranking system that turns messy signals into a shortlist (reviews + recency + sentiment + services).
- Clinics can claim and improve profiles: add pricing, services, opening hours, contacts, and trust signals.
Monetisation
Pay Per Lead
- •4,254+ attributable calls, bookings, and enquiries delivered to clinics.
- •Charge £5–15 per qualified lead — already tracking and attributing.
- •A single converted lead is worth £1,800+ in client LTV to a clinic.
Managed Websites
- •CMA-ready clinic websites with live data sync (hours, pricing, contact).
- •£29–99/month hosting subscription. 6 built, Stroud Road Vets live.
- •Zero marginal person-time per site. Deepens clinic lock-in.
Marketing Support
- •Quarterly awards, rosettes, certificates, social assets.
- •One-off licensing per quarter per winning clinic.
- •3,363 clinics are top 3 in their area.
Payment Processing
- •Facilitate online payments for bookings, deposits, or invoices.
- •Take rate on transaction volume — natural extension of booking flow.
- •Reduces friction for pet owners and clinics alike.
Practice Management
- •Deeper integration into clinic operations: scheduling, client records, reminders.
- •Platform already holds structured service data, pricing, hours, and client interactions.
- •A natural long-term extension of the data and relationship moat.
Future opportunity — not in current roadmap.
Platform Structure
Country > County > Town > Clinic
Country
vetsinengland.com
National landing + county index
County
vetsinlancashire.com
Regional hub + town index
Town
lancaster-best-vets
Programmatic local pages on county/country domain
Clinic
lancaster-vets/abbey-vet-clinic
Each clinic has its own unique path
The Opportunity
Tripadvisor for vets – but with standardised services, clear pricing and a clinic-controlled profile.
Like TripAdvisor
TripAdvisor helps you choose a hotel or restaurant. We help you choose a vet.
You search by location, compare options, and see trust signals like reviews and ratings.
The difference: we standardise vet services and pricing, so comparisons are like-for-like. We aggregate the data, and clinics can claim their profile to add pricing, services, and key details.
We both do these things
Market
Use our scenario explorer to understand the potential open to VetMonopoly:
Revenue potential
5% (~289 paying clinics)
£149/month
What's a Lead Worth to a Vet?
- •Regulator data implies ~£365/year per pet-owning household spend on vet and related services.
- •Client relationships commonly last 5–10+ years.
- •That puts a new client at ~£1.8k–£3.7k+ in lifetime revenue (before referrals or additional pets).
Traction
Our early tests demonstrate fast-growing top-of-funnel metrics, with CAC of £0 so far:
Trailing 30D
All Time
SEO Footprint
How We Win
Data Advantage
- • 5,773 clinics, 188 domains; coverage across England.
- • 33,590 structured prices across 239 standardised service types — the most comprehensive veterinary pricing dataset in the UK.
- • 33,590 structured prices across 239 standardised service types — the most comprehensive veterinary pricing dataset in the UK.
Distribution Advantage
- • Programmatic local pages: every town and clinic gets a page.
- • Owned domains: country, county, and town-level hubs.
- • 188 TLD's.
Trust + Network Effects
- • Verified profiles: claims, awards, opening hours.
- • Feedback loops: reviews, sentiment, rankings.
- • Clearly labelled sponsorships; no pay-to-rank.
Team, Stack & Cost Base
- •One team member experienced in online marketplaces, media buying and AI development.
- •Technical foundation: Next.js, Prisma, multi-domain architecture.
- •App has running costs of around $200 per month and development costs of $300 per month.
The Round
Raising: £250k (SEIS intended)
Goal: Reach profitability by growing two levers: claimed profiles + pet owner demand
Claimed clinics
44
0.8% of 5,773 tracked
Approval rate
94%
of claim requests
Claims/week
2
avg (last 3 weeks)
- 60% Sales & marketing (claimed clinics and test paid pet owner acquisition)
- 25% Product (data expansion and feature build)
- 15% Ops (SEIS/admin, data hygiene)
- • steady month-on-month growth in claimed profiles
- • steady growth in organic users → intent → enquiries
- • paid ARPA covers costs and pushes the business into profit
Platform + distribution already working; this funds targeted conversion + monetisation work, not tech spend.