Case Studies
From search to vet visit — tracked end-to-end.
Two real examples of how the platform connects pet owners with veterinary care, with full attribution from the first click to the clinic's door.
The User Story
Friday evening, 8pm. A 6-year-old standard dachshund has been struck by a train door on the back and is immediately passing a large amount of blood in its urine. The owner needs an emergency out-of-hours vet — it can't wait until Monday. They search online, find an independent small-animal practice in South London on our platform, and call using the freephone tracking number on the clinic card. The clinic offers a £99 OOH consultation; the caller accepts and confirms a 30-minute ETA.
Real emergency call from Friday 20 March 2026. Names and contact details anonymised. Call recorded with consent.
Technical Flow
Emergency search
Friday evening, 8pm — pet owner searches for an emergency vet after their dachshund is injured and passing blood. They land on the clinic page via organic search.
Freephone number revealed
Owner clicks the freephone button on the clinic card. A Telnyx tracking number is leased from the pool and revealed, assigned to this session.
Call connected & recorded
The call routes through Telnyx tracking to the clinic's real number. Call is recorded with consent. The clinic offers a £99 OOH consultation — caller accepts and confirms a 30-minute ETA.
AI analyses transcript
AI processes the call transcript, identifying blunt-force trauma and haematuria in a 6-year-old dachshund. Estimates case value at £904–£7,940 based on likely diagnostics and treatment.
Freephone tracking number revealed after click
Listen to the call
Call recorded with consent. Names and contact details anonymised in transcript.
AI-Estimated Case Value: £904–£7,940
Expected items (10)
- •Out-of-hours emergency consultation/exam (triage, pain assessment, abdominal palpation, trauma assessment)£99–£150
- •Analgesia (opioid +/- NSAID if safe) and anti-inflammatory pain control£40–£120
- •Sedation as needed to facilitate imaging/handling a painful trauma patient£50–£180
- •Point-of-care bloodwork (PCV/TS) plus biochemistry/electrolytes to assess bleeding, shock, kidney function pre-treatment£120–£250
- •Urinalysis (dipstick + sediment) to confirm haematuria and assess for infection/crystals; urine collection£40–£120
- •Diagnostic imaging: abdominal ultrasound (focused assessment for urinary bladder/kidney trauma, free fluid) +/- AFAST£150–£350
- •Diagnostic imaging: radiographs (abdomen/pelvis +/- spine) to assess trauma and rule out fractures/stone£180–£400
- •IV catheter placement and IV fluid therapy for trauma support and to maintain perfusion£120–£280
- •Hospitalisation/monitoring (vitals, repeat pain scoring, urine output monitoring) — short stay£75–£250
- •Medications to go home (analgesics, gastroprotection as indicated)£30–£120
Contingency items (7)
- •Coagulation testing (PT/aPTT) if bleeding severity warrants or bruising noted£90–£180
- •Bacterial urine culture & sensitivity (if UTI suspected or haematuria persists)£80–£160
- •Repeat imaging / recheck exam within 24–72h (if haematuria persists or condition changes)£60–£180
- •Urinary catheter placement and closed collection system (if obstruction/urethral injury suspected)£150–£400
- •Exploratory surgery / cystotomy or repair of urinary tract injury (if bladder rupture/active hemorrhage identified)£1200–£2500
- •Blood transfusion (if significant hemorrhage/anemia develops)£400–£900
- •Advanced imaging (CT) if complex trauma/spinal injury suspected and radiographs inconclusive£700–£1400
AI total estimate · MEDIUM confidence · outcome unknown at time of call
The platform delivered this emergency lead at zero acquisition cost — a pet owner found us through organic search, called a tracked freephone number, and was routed to the clinic. AI classified this as HIGH urgency: “Emergency same-night assessment for traumatic haematuria after blunt impact”. Booking signal: “Confirmed they will attend tonight; ETA ~30 minutes”. One of 160 tracked calls to date.
What this proves
- Telephony attribution works end-to-end: session → page → lease → call → clinic
- Emergency intent converts to real calls with high financial value
- Call recording + AI scoring provides provable lead quality data
- The "pay per lead" model has a clear basis for pricing — each call has demonstrable value
- Zero acquisition cost — the entire lead was generated organically
The common thread
Both case studies demonstrate the same core capability: organic discovery → structured intent capture → full attribution → provable financial value. Whether the pet owner calls or books online, the platform tracks the entire journey. This is the infrastructure that makes “pay per lead” measurable, defensible, and scalable.